October 2023 Campaign

This October the Exeter & East Devon branch is encouraging cider makers to offer either a special discount, free delivery or samples etc. to pubs in our area to encourage more of our pubs to stock a local cider during CAMRA’s national Cider & Perry Month; an initiative that we hope supports both pubs and cider makers.

Aim
We want to encourage our local cider makers to sell more of their cider in local pubs.

We want to put more of our branch landlords directly in contact with Devon cider makers to encourage the sale of more of our local ciders in local pubs.

We want to strengthen relationships between CAMRA, cider makers and pub landlords in our area.

We want to raise the profile of REAL Cider and Perry in the local branch area amongst our own branch members and the wider drinking public.

Action
We agreed to support the inaugural Devon Apple Fest and incorporated their event activity into our campaign page with links to their site. We also included an article written by a local cider maker in Exe Ale magazine.

All East Devon cider makers were contacted and invited to offer our local pubs something extra during Cider and Perry month. This could be a discount, free delivery, free samples etc. in an initiative that we hope supports both pubs and cider makers.

Wider Devon cider makers who contacted the branch were also welcome to present offers.

A dedicated “hidden” trade page was set up on our website.

48 pubs that had responded positively to the May Cider Month campaign were emailed directly informing them of the various offers and a link to the relevant dedicated trade page on our website. A further 70 pubs for whom we had email addresses were also mailed.

Pubs offering ciders and perries from two or more producers listed on our website. (21)

All 500+ Branch Members emailed and encouraged to talk to their local publicans about the offers.

Facebook posts made naming participating cider makers with a link to the relevant dedicated trade page on our website.

Ongoing activity
Events supported via Facebook and other social media.

New window stickers, posters etc. Double checked and distributed where required.

Cider festivals, cider farm events and apple harvest related activity listed on E&EDC website.

Ongoing – F2F discussions by cider rep. with publicans when opportunities present themselves to raise awareness of local cider makers and encourage trials of local ciders.

Outcomes
Five cider makers participated with special offers for the month and were listed on our website:

Cider Makers offering East Devon Pubs something extra in Cider Month:
(Landlords can email cider@exeter.camra.org.uk for a link to your dedicated trade page)

Axminster Cider Company are offering a case of their award-winning bottles at £22.20 + Vat together with some free samples delivered with the order. 4 x varieties available.

Hunts Cider are offering: buy two of their 20 litre BIB ciders and get a third for half price. Plus, a free 3 litre gift box of our cider and a beer mat.

Ridge & Furrow Cider are offering a 10% discount for a 20L bag in box. £5 + VAT delivery for one box. Free delivery for 2 or more.

South Hams Cider are offering £3.00 off their 20L bag in box Vintage and Double Apple ciders.

Sandford Orchards Cider are offering 20% off bottles and BIBs of their cider The General. They are also planning to offer sample packs of The General and Sandford Reserve to the trade during October.

Cider makers were contacted part way through the month to check on progress but only one pub took up the offer of a discounted cider. They had a BiB from Ridge and Furrow.

As a result of their participation Ridge and Furrow also sold some 500ml bottled cider.

Local Cider maker information discussed and contact details sent to: Exeter Brewery (Hour Glass pub) Exmouth Arms, Exmouth Old Fire Station, Topsham Bicton Inn, Exmouth Railway Club, Exmouth.

Hour Glass in Exeter is now to trial Bollhayes Fine Cider in the restaurant.

Bicton Inn Exmouth now stocking a Venton’s BiB and considering having a new (local) Keg cider.

Railway Club now stocking Sandford Orchard’s The General.

Relationships strengthened between local landlords and cider rep.

Relationships strengthened between local cider makers and cider rep.

Archive:
Real Cider & Perry Campaigns - May 2023

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